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How to build a human sign

Clean Energy For Eternity have been involved in the construction of over 40 human signs, and there have been many other human signs around the country calling for action on climate change. We have learnt many lessons about the construction of large scale grass roots images, and would like to share some of our experience here.

Are the public and media getting tired of human signs? Possibly, which is why it is important to come up with new ideas and ways of capturing people's attention. Human signs are a great way of engaging with a large number of people in a short period of time, are good fun and positive.

 

Location is important. Here is a magnificent sign by Bayside Climate Action in Melboure.  Ovals and parks are a good location for signs, as long as there are not too many high trees around. Access to pulic transport is helpful, and an interesting backdrop to this sign makes it a compelling image. Click on the image to enlarge.

Numbers are vital. It is hard work getting people to a human sign, so it is often worthwhile planning a sign at an event where you are already expecting a large number of people to turn up. The smallest sign we have done has been with about 400 people, but you really need at least 1000 for an impressive event.

More images of this sign can be seen at http://picasaweb.google.com/BCCAG.albums

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 Climate Emergency....the sign fits beautifully into the available space, and the star on the left fits in well.

Letters in a sign need to be at least 10m high with 1.5m spaces. A 10m high, 3m wide letter in upper case can be made quite readable from the air using 30 people standing in single file. The same sized letter could easily cope with 60 people. The image is clearer if people are wearing dark clothes, and shadows can be avoided if people are sitting or kneeling for the photo.

As long as there are enough people in the crowd, getting people lined up seems to happen pretty easily. I would suuest one person in charge with some sort of PA device, and a marshal for each letter. The marshal should tell the people in their letter that their letter is going to be much more precise than any of the other letters.

Renewables...by Portland Sustainability Group on 20/8/08. Marking out the sign is something that can be done by 4 people in an hour and a half. The easiest way to do it is to mark out 2 "tram tracks" with string, so that the sign looks square from the air. The letters can then be marked between the tram tracks according to the plan. Spray paint works well on beach sand, and will disappear by the end of the event. Flour works well to mark out a sign on grass. Check out www.energised.com.au/psg

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You don't always need a lot of people to make an impressive sign. Here is the Nimitibel Primary School, near Cooma with 30 students creating an image of a rotating wind turbine. Red sheets stand out against the pale grass, and a moving image adds to the fun.

A light aircraft is much cheaper than a helicopter for the photography, but it always pays to offset the carbon emissions of the aircraft with some tree planting. Someone always objects to the emissions generated in filming the sign. 

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Here is a sign organised by CEFE in Manly in 2007. 5000 people in the image. It is a good idea to assign each letter to a particular group. For example, individual surf clubs were given reponsibility for particular letters, and it was up to those surf clubs to generate enthusiasm for the event. Other letters were taken up by school or sporting groups. The large banners at the bottom of the sign are made from roof tarps measuring 15m square, and make for a nice addition to the image. They are painted to make a nice image from the air.

The problem we had with the Manly sign was that the helicopter arrived an hour late, and it was hot. Once the heli turned up people waited for about 30 seconds, then bolted before we got a good overhead shot. There is always the risk in a big city of the airsgraft arrival being delayed.

It's always good to think a little outside the square with human signs. Plan for something a little different. If something looks good on paper, it will look good from the air. Get an atrist to help plan a sign.

You don't always need people to make a statement. Here is "50/50 by 2020" marked out in the snow.  All good symbolism having a climate change message marked out in snow. This was done by 2 people and took about an hour. A bigger sign, with the letters made out of a 2 foot wall would probably last most of the ski season, and if placed at the entrance to a snow resort, would be seen by thousands of people. Stay tuned.

A similar sort of sign can be made on beach sand, and would be equally as symbolic.

Whilst on the subject of snow....a dramatic location can more than compensate for a small number of people. Sebastian Copeland photographed this stunning image in Antarctica.

need to enlarge this image. click on the photo

And of course....a sand sign.

Pretty cheap to do this one. We waited for a day when we new there would be a plane flying around, we stuck a photographer into the aircraft, got a few people together on the beach, and scratched out a sign on the beach. Might not save the world, but we had fun doing it.

 

Clean Energy For Eternity's plan for our next human sign. This is a dynamic sign, that will move from a solid map of Australia, to a silhouette with "Wake Up" left behind. This sign will need between 5-10000 people, so we are waiting for the right moment....perhaps the end of Walk Against Warming?

And in breaking news (9/9/08) the Nature Conservation Council of NSW has decided to go ahead with this ambitious sign in Sydney on 6/12/08. The exact location is yet to be decided.

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Finally, if all of this seems too much like hard work, why not get someone else to do itfor you. Most schools have a sustainability group, and a bunch of teachers that areconcerned about climate change. Get them to organize a sign with a few other schools, then photoshop them together to make a fantastic statement.

If you can get the principal to agree, doing the sign in school hours means that you have an instant crowd. 90% of the work in doing a human sign is getting people to turn up. This is a great way of empowering school kids. Note the last exclamation mark in the above photo, created by Tilba Primary School with about 20 students.

The students are bound to surprise. "Our Future" in Mandarin. Narooma High School.

Signs for schools (or anyone else)

Tathra primary school demands immediate action on climate change

If you want to make a human sign at school, three quarters of the work is already done. The most difficult thing about a human sign is advertising, generating the enthusiasm and getting the people there. To do a human sign in school hours means that you have a captive crowd on site with built in enthusiasm, in a safe monitored environment. All that remains is to decide what you are going to say, a group of helpers to spend 3 hours approx marking out the sign, approval from your principal, and a non political message.

You probably need at least 50 people per letter, so you should be able to work out how many letters you will be able to make for your word(s). 50 people standing in single file close together can make a very readable letter that is about 10 m high and 4 m wide. A gap of about 2m between each letter looks pretty good, and a gap of 10m between words is very readable. My advice would be to use block upper case letters and as the plane is taking its footage make the people, who are able too, crouch down for a more defined letter (this is especially important if you are located in tricky spots like the cross bar of an ‘A’). The smaller groups will have to use their ingenuity, one for example is providing an exclamation mark for its contribution as it has only 15 people total.

How to mark out the sign?
The first thing to do is to have a plan or map of the word(s) to spell out. Have all the dimensions carefully marked out. When you draw it to scale, you will get a pretty good idea of what it will look like from the air. The obvious place for a school sign would be on the school oval, or the closest safe open area available to the school.

In marking out the letters, the first thing to do is mark out the parallel tram tracks which can be done using a string line. If your letters are 10m high, make 2 parallel string lines on the oval 10 m apart. Then work out the centre point, and then mark out the letters, moving from the centre outwards. This will ensure that your sign is square and central within the oval. The easiest way to mark out the sign is with spray paint, the type builders use to mark out trenches etc (you use the can upside down). Dots of spray paint reasonably close together would not interfere with sports games the following weekend, and you will find that the paint will be gone in a few days or after the next mowing. The alternative is to use flour or a lime marker, this also disappears in a day or 2, but is more difficult and time consuming to apply.

How to get people evenly spread throughout the sign?
You don’t want some letters thicker than others. Divide up the group population by the number of letters and this will give you an idea about how many students per letter. I would say that the best way for a school to form a sign would be to simply start at one end, and when each letter is tightly filled in single file, move onto the next letter. When you get to the end, you can distribute the remaining students into the sparser areas. Alternatively, you could assign different letters to different classes.

How to photograph the sign?
The only way to do this is from the air. The plane needs to have a high wing (ie a Cessna) and preferably fly with the door off, as this makes photography much easier. I would recommend both a still and video photographer, and the video camera should be broadcast quality (3 chip) so the sign can get on the TV. The camera needs to be high quality digital so the shot can get into the papers. The key with the photo (particularly if multiple signs are going to be pasted together to form a sentence) is to get the shot square, and from as close to directly above as possible. If multiple signs are being photographed, they should all be imaged (shot) from the same altitude. This is all relatively easy to organise, but CEFE can certainly help out if need be.

With multiple signs in a particular region, the cost of the plane could be shared between the schools involved. I would imagine that to film 4 schools from the air would cost about $300. That’s less than $100 per school. I am sure that a coin donation from the students involved would cover this cost. Check with us and other schools in the area to find out who is participating, co-ordinating exact times for the aerial shots is critical, you do not want to have your students waiting for too long.

Remember to video and photograph your sign taking shape from the ground, we have learnt that recording these signs provides a great source of footage for future use. You may decide as a school to put together a DVD of the event, I have watched dozens of times the DVD’s CEFE produced and still find myself looking for my kids and discovering people I did not know were involved.

It would be good to alert the media as soon as you have decided to participate, a short press release emailed and a few follow up phone calls has worked well for us. You never know, I wouldn’t be surprised if the ABC or other sent down their helicopter for the day. I would get onto Canberra times, Sydney Morning Herald, Illawarra Mercury, The Age, Win TV, etc and all the local papers.

One final piece of advice. Someone will always be critical of the sign being filmed from the air ( as planes produce CO2). The way to pre-empt that criticism is to ‘offset’ the carbon emissions (CO2) for the flight. That is fairly easy to do. For 4 schools, a Cessna will burn approximately 40 litres of aviation fuel. There are several web sites that will be able to tell you how many trees need to be planted to offset the CO2 from the flight. It would probably amount to 1 or 2 trees being planted. Too easy. I would plant the tree(s) before the flight, and you then negate any potential criticism. The alternative is to pay for the offset in dollars, this would equate roughly to no more than $50 per flight max.

This is a great opportunity, will be good fun, will require a fair amount of work on the day, and will be a powerful statement. This will generate tens of thousands of discussions about climate change, and when people get talking, solutions start appearing. Your students will be proud to participate and add their voice to the growing concern for climate change.
Good luck!!

 

 

More school signs....

Elliminyt Primary, Victoria 20/8/08...superb
Apollo Bay Primary, Victoria 20/8/08... magnificent
What about a human clock?
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